Update your website OFTEN if you want leads from it
Friday, August 27, 2010 at 3:04PM Hands up if you've built a website and then...well; just left it?
This is a common scenario.
Busy businesses have enough to do running their business operation as it is.
Yet all the evidence suggests, that companies who regularly add fresh content to their websites receive more enquiries.
A recent study identified that of those who added fresh content to their websites more than once a day 100% of them got new business leads directly from their website. Whereas with companies that only update their website monthly, that figure falls to just 38%.
There are other factors to consider too. If you don't add fresh content to your website, not only will it become less appealing to potential customers but to search engines too. Google thrives on fresh content. If we were all to leave our websites in day one order then essentially we are missing the point of the web as a dynamic medium and almost filing our website away as though some kind of directory place holder.
Malvern Marketing understands how to leverage your website as key marketing tool.
Find out more about our Website Content Management and Promotion Service
Reader Comments (1)
Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!