Groupon - A Good Deal For Who?
Friday, December 16, 2011 at 11:35AM Temptation marketing - cap it
Groupon holds a huge database of opt in email subscribers. 000's of deal hungry prospects waiting to devour the latest deals.
If you decide to take advantage of the reach that Groupon has you must think about the best and worst case scenario.
Move away from what the Groupon reps are telling you and put your business head back on.
Most businesses use Groupon to kick start a new business or revive poor sales. Few profit from the offer. Groupon take a big chunk of the turnover. The premise is that the value is in the repeat business element of this type of marketing.
If so, what are your plans for follow up with your now found customers?
And please, please put limits on your offer. You do not want to be a busy fool fulfilling an overload of orders that make - nil profit.











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