Bad ads

It's easy to blame the medium for your ad not working

But have you looked at your advert from a potential customer's perspective, or have you just emailed over a logo and a few words to the local newspaper?

Many ads look like business cards with a business name, blurb and contact details.

This is NOT GOOD.

People want to know what you can do for them, who you are is secondary when you're competing for attention in an ad packed newspaper.

Unless you're a brand,  your name in an ad should fall in with the call to action [who where when action required] which will typically be at the bottom of the ad not stealing the place of the headline.

Follow AIDA and you'll start to see results

Attention

Interest

Desire

Action